Introduction
In March 2021, Mediarama Guillaume Vasse joined the Télégramme press group as Director of Digital Development. Based in Morlaix, France, the Télégramme group has established itself as a prominent player in the media industry, with various regional publications, including Le Télégramme. The group also expands its reach into services like job sites, advertising, and communication, and organizes events like the Solitaire du Figaro and Route du Rhum through its subsidiary OC Sport-Pen Duick. With approximately 950 employees, the group stands as a pillar in the region’s media landscape. Since joining, Vasse has spearheaded Télégramme’s digital transformation journey, positioning it as a forward-thinking media entity.Discover how Mediarama Guillaume Vasse, Director at Télégramme, mentors Digital Campus students, bridging marketing and tech for real-world readiness and entrepreneurial growth.
Guillaume Vasse’s Career Journey
Guillaume Vasse is no stranger to media innovation. A graduate of Neoma Business School in 1994, Vasse held pivotal roles in other major media outlets before joining Télégramme. His career spans marketing and digital leadership positions, including Director of Innovation and Development at the Sud Ouest group, where he also served as Chief Digital Officer and Marketing Director. His deep-rooted experience in the media sector, with roles at NextradioTV and Skyrock, has shaped his innovative approach to digital transformation and strategy development.
The Digital Campus Partnership
How did you become a sponsor of the Marketing Lab?
A: Vasse attributes his involvement as a sponsor of the Digital Campus Marketing Lab to the long-standing relationship between Digital Campus and Sud Ouest. With regular recruitment of Digital Campus graduates, Vasse recognized an alignment in values and vision, emphasizing the necessity of tech knowledge in marketing. He believes in the importance of breaking down silos and fostering interdisciplinary skills, as shown by Sud Ouest’s initiatives like hackathons focused on “Hacking Journalism,” which bring together students from marketing and journalism backgrounds.
Building a Collaborative Environment
Vasse appreciates Digital Campus’s dedication to teaching students “how to learn.” He sees value in nurturing an environment where various cultures and practices intersect to generate fresh insights and create value. The collaboration between Digital Campus and Sud Ouest has evolved with the creation of a co-branded training program, addressing the shortage of skilled developers and aligning with the needs of local startups.
Embracing Mutual Learning
Vasse values interactions with students, viewing the exchange as an opportunity for mutual learning. He encourages students to challenge the status quo, bring fresh ideas, and be observant. He acknowledges that cross-generational learning, or “cross-fertilization,” is crucial in today’s business environment. This approach is evident at Sud Ouest, where employees and entrepreneurs engage in mentorship, exchanging knowledge and perspectives that benefit both sides.
Evolving Work Culture
For Vasse, modern work culture requires adaptability, moving from top-down management to more collaborative, iterative approaches. He envisions future-ready students as flexible individuals who are open to new roles and experiences but remain grounded in the company’s mission and values.
Advice to Future Marketers
As a Lab sponsor, Vasse emphasizes authenticity, advising students to remain grounded while engaging in proactive learning. He reminds them that learning does not end with school; staying informed and continuously learning is essential for career growth.See more here clubneet.
What would you say to a student hesitant about entering the field?
A: Vasse appreciates Digital Campus’s adaptability in meeting modern business needs, describing it as a place where students learn to be versatile and employable. He believes that the program instills essential skills that align with the evolving job market and encourages students to “become entrepreneurs of their own lives.”
Final Thoughts: The Importance of Personal Branding
Guillaume Vasse also advises students to view themselves as their own “brand.” This doesn’t imply self-promotion but rather developing expertise, creating meaningful content, and sharing valuable insights within their networks. Vasse believes in the importance of being both a consumer and a creator, engaging actively within one’s professional and personal networks.
Conclusion
Guillaume Vasse’s vision and mentorship at the Digital Campus Marketing Lab underscore the need for marketing professionals to embrace both digital and interpersonal skills. By fostering openness, adaptability, and ongoing learning, he guides students to thrive in the dynamic digital landscape.
